October 9, 2009, Newsletter Issue #57: Attracting Customers to Teas
Tip of the Week
As you look at your empty cafe, you think that it is a shame you don't have any way to draw customers after the lunch hour rush. Your building isn't big enough to offer dinner on a large scale, but isn't there something you can do besides catering to those late lunch stragglers? As you stare into space, you suddenly realize that your adorable cafe would be the perfect spot to hold afternoon teas. Now, you need some ideas for getting people excited about your newest venture.
Offering tea is a great idea for utilizing that empty cafe space, but customers could easily head to the coffee house for a cup to go instead. To successfully draw in the tea loving crowd, you may need to offer more than a cup of tea and a place for quiet conversation.
Why not pair your afternoon teas with arts and crafts? Have a local artist demonstrate a project that could easily be completed during that golden time between lunch and school dismissal, or set up a weekly needlework group. Offer a weekly book discussion or encourage independent groups to meet in the cafe.During the summer months, set aside one day a week for a mother/daughter tea, complete with a project that they can work on together.
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